Syracuse University’s S.I. Newhouse School of Public Communications is one of North America’s leading schools of communication, pioneering a much respected—and replicated—model of limited-residency executive education with their Master of Science (MS) in Communications Management Program.
The Project
Since its founding in 1995, Syracuse University’s Master of Science (MS) in Communications Management was a destination program for communications professionals, consistently meeting and exceeding its admissions quota. However, due to an increase of competing programs and the 2008 depression, the program has been struggling with enrolment.
By targeting specific US metropolitan areas with high levels of growth in the communications and public relations industry, we are managing extensive digital advertising and social media campaigns to increase awareness and generate leads for the program’s fall intake. Working with the Newhouse School’s faculty--leading scholars and practitioners--we organize monthly webinars, providing value to prospective students and informing them about the positive impacts the program will have on their careers.
Our Work
- Digital marketing campaigns
- Social media content and management
- Copywriting
- Webinar support
- Mapping customer journey